Blog topic
WhatsApp automation
Practical guides to WhatsApp automation for business: the Business API, message templates, opt-in, broadcasts, chatbots and follow-up sequences.
WhatsApp is where many customers already prefer to talk to businesses, which makes it one of the most effective channels for answering questions, following up on leads and keeping customers informed. It is also a channel with real rules: opt-in, the 24-hour conversation window and approved templates all shape what you can send and when.
These guides explain how WhatsApp automation actually works, in plain language, so you can set it up in a way that customers welcome and that keeps your number in good standing.
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